Mini Seva Mela
Corporates can set up a ‘Mini Seva Mela’ in their lobby or cafeteria during the Week, where a few nonprofit organisations can set up booths to sell lamps, candles, chocolates and other items made by their beneficiaries. NGOs can also display their work and engage employees through volunteering and giving opportunities.
#DaanUtsav could be a good opportunity for your employees to engage in some hands-on volunteering with a cause that they associate with. Curate opportunities by talking to the NGOs that you support through your CSR efforts. Or reach out to organisations like iVolunteer, ConnectFor, United Way, GoodEra who can set up volunteering opportunities for you.
Customer-facing corporates can engage lacs of their customers to participate in #DaanUtsav, and thus build great goodwill for themselves! BFSI companies can enable customers to donate money online or via ATMs/ at branches. FMCG companies and retail outlets can encourage customers to buy and donate their products during #DaanUtsav.
Pay and Throw
In 2014, Technopark in Trivandrum saw ‘Pay and Throw’, where employees got a once-in-a-lifetime opportunity to throw water-soaked sponges at their CEOs whilst raising money for a cause simultaneously. This easily attracted the over 40,000 employees at the location and helped generate a large number of givers.
Cineplex chain, Sathyam Cinemas in Tamil Nadu set up Wish Trees at five multiplexes to actively engage their customers and employees during the week. The trees contained wished from Asthtva Foundation, Punnagaiyin Mugavari, Chennai Liver Foundation and Native Medicare Charitable Trust in Coimbatore.
Big Basket celebrated the festival through an online campaign. During the week, they asked their customers to celebrate the giving by donating 1 kg rice bags and other grains to the underprivileged. The poster of the campaign was floated on the website’s home page, which attracted a lot of attention from customers.
- Ideas for Corporates
- Sachin #HappyDot Poster Designs – Please don’t edit these posters in any way.
- #DaanUtsav Social Media Toolkit
- #DaanUtsav Logo – Please don’t edit this logo in any way
- #DaanUtsav Logo in Various Regional Languages
- Joy Cards
- #DaanUtsav Stories of Giving
- #DaanUtsav Ads- Collection
- #DaanUtsav Posters – Collection
For more ideas and resources, click here.
You may also visit this page.